Can you spot a fake?


ISO 12931:2012, Performance criteria for authentication solutions used to combat counterfeiting of material goods, will increase consumer confidence, make supply chains more secure and help public authorities to create and implement preventive, deterrent and punitive policies.

Jean-Michel Loubry, Chair of the ISO project committee that developed the standard, says, "Counterfeiting has become one of the major activities of organized crime. Consumers do not always have the time or expertise to spot fakes, and are easily tricked into thinking a product is something else. With most global brands targeted by knock-offs, industry will welcome ISO 12931."

Trade in counterfeit products amounts to over USD 500 billion annually and the numbers are growing every year. Fake goods do not offer the same safety, environmental, quality and regulatory guarantees as genuine products, putting individuals, communities and the distribution chain at risk. The trade of counterfeits also has wider economic implications, including lower earnings and job losses for legitimate workers, brand value damage for targeted companies and rights holders, and tax losses for governments.